It's Immoral Not to Do Surge Pricing

Don't make me smack you with an economics textbook

There’s a big disaster coming — a hurricane. You need to get out of town, so you pull up to the nearest gas station.

Wait a second. The gas is $25 a gallon! The cheapest bottles of water that used to go for less than a buck each are going for $5! This guy is price-gouging! He’s taking advantage of people in a disaster! Someone ought to report him!

Here. I have the exact person you can report him to…

MY FIST!

You just besmirched an American hero — someone who did the sensible, economic thing. Not only that, he did the proper and moral thing, as not raising prices would be evil. Now, take this steak and put it on your eye, and let me explain economics to you.

Ignore the oncoming hurricane! This is important!

Look at the gas station down the street that didn’t raise prices. People are arriving there, but there is no gas! The first people who got there went ahead and filled up their entire tank, even though they didn’t they need that much gas to get out of town. All the bottled water is gone, as people grabbed whole cases when they only needed a couple bottles. So now people are stranded with no water and why?

Because of you! Because of you and your entirely irrational hatred of surge pricing.